Marketing is evolving at impressive speed. Every year we meet new trends, tools and updated resources. The web and technology have greatly influenced the development of marketing. We have chosen our top 3 favorite marketing trends for 2020, so you have an idea of what you can implement in your business.
Three marketing trends for your brand in 2020
Videos are a very useful tool to tell stories, promote your product or service and connect in a very personalized way with your target audience. Nowadays we have enough options of platforms where we can do Video Marketing such as You Tube, Vimeo, Twitch y IGTV, which belongs to Instagram. You can create value content like
- Promo videos
- Video tutorials
- Live streamings
- Client testimonials
- Product reviews
Customer Journey Map
The Customer Journey Map is a strategy that allows us to improve customer experience. It consists of creating a map of the customer's interaction process with our product or service and identifying the possible good and bad experiences that it may lead. In this way we can have action plans for each negative effect and improve the customer experience and brand reputation.
Fuente: WMarketing Digital
Whats App Business
Betting on WhatsApp Business is betting on one of the most important marketing and sales trends of 2020, especially in Latin America. It allows us to interact with clients in a very convenient way, using tools to automate, organize and respond quickly to messages. Available settings include:
- Set business hours
- Set a welcome message
- Show an absent message at inactive hours
- Sent messages, received messages and read messages statistics
There are many trends that will mark 2020, the important thing is not to lag behind and analyze each marketing action before implementing it.